We dont begrudge anyone doing what they must to move their metal. But we dont sell to fleets and we dont offer cash to customers - because these short term strategies would negatively impact the value of the vehicles in our customers driveways. Call us crazy, but Honda will continue to rely on retail customers to make informed purchase decisions - and well continue to protect the value of their investments.You can also see this focus on the customer in our focus on quality. In the J.D. Power & Associates 2010 Initial Quality Study, Acura ranked 2nd overall, with Honda 6th - and both Accord and Accord Crosstour were 1 in their segments.Another myth to dispel is the notion that the delay in the introduction of the next-generation Civic - due out in 2011 - is indication of a hasty decision made in recent days based on present market conditions. As first reported by Automotive News in October 2009, our decision to delay the new Civic launch was made several years ago, not as a knee-jerk response to the current sales situation. And what is a delay, anyway, when our primary objective is to deliver the best possible product to our customers?Were confident in our strategy for the next-generation Civic But the reality is that it is the success of the current model that enabled us to consider changing the launch timing of the upcoming model The current Civic continues to offer customers a very competitive combination of style, fuel economy, safety and value - and Civics current sales numbers support the point.
- 2010/07/12(月) 03:35:02|
- Category: None